Hindustan Unilever was launching the new AXE  fragrance and they needed to set the markets on fire. What do they already know? Young men are pre occupied with the mating game. And no doubts that AXE has the edge in this game.

And thereon was born, perhaps, India’s first digital-first campaign -  an advergaming campaign promoted by other media, not the other way round (as it usually is).

AXE chose us, Zapak.com, India’s premier gaming portal with a base of over 6.5 million gamers to get the fire started.

 

Zapak.com quickly put together an exciting game, which pits the gamer with AXE can against an attractive young woman. AXE man at the end of the game gets to command the girl in her lounge. AXE man instructs and girls do it for him, bringing AXE man fantasy to life.  All these games were made available on www.axegames.in and this URL was promoted on the outdoor media, TV campaign, a social media campaign, an eDM campaign to the zapak database and online advertising on zapak.com with banners and shoshkeles.

 

 

 

 

 

 

To turbocharge your marketing campaign contact:
sales@zapak.co.in